Having a simultaneous shortage of workers in almost every industry seemed to be temporary. But today’s shortage has grown into a serious problem for many.

It’s not my imagination; I see “Help Wanted” and “We’re Hiring” signs or postings almost everywhere. With such a shortage of workers, leaders are becoming desperate recruiting talent and keeping the talent they already have.

As an example, in this news article, you’ll see that Santa Rosa County in Florida actually raised wages to fill vacancies and retain employees. And they’re not alone.

Companies do need to ensure their wages and benefits are competitive, but it’s more important than ever to have leaders, managers, and supervisors creating a workplace where employees want to be. A workplace where they don’t consider leaving for a few dollars an hour.

Leadership Tip

Seek uniquely creative ways to attract, recruit, and retain employees to your organization.

As you bring your team together and brainstorm fresh ideas, consider these:

• Don’t do what you’ve always done – unless it’s working for you.
• Identify what is working – do more of it.
• Identify what is not working – determine why, then adjust or abandon as appropriate.
• Don’t default to what your competitors are doing – be unique.
• Produce an aggressive social media presence highlighting your attractive workplace.
• Explore what technology you can leverage.
• Consider hiring outside experts to help stimulate your creativity.
• Preserve your culture by hiring “right” versus hiring a “warm body.”
• Ask your employees (not your managers) to suggest how to attract future coworkers.

Today’s workforce shortage issue is a serious one. “Help Wanted” and “We’re Hiring” signs or postings won’t get it done. Instead, think creatively – and get everyone involved!