Sustaining the company culture you desire can be extremely challenging during times of transition or business challenges. However, as a leader, strong actions must prevail to avoid an unwanted shift in your company’s culture.

Leadership Tip
Careful! Your decisions and actions will lead to preserving your desired company culture, OR they will lead to ruining it.

Consider taking these actions to reinforce your culture:

#1. When hiring for positions for your company, only bring in people who are a good cultural fit. When it’s difficult to find the right candidate, many leaders will hire someone, anyone, to get the task off their plates. Beware! Having just a warm body on board adds to your cost, not your culture, and that person will likely have to be replaced. Then the search will be on again.

#2. New hires should understand and be excited about the company’s larger purpose and common goals. When they are, they feel their effort and contribution is worthwhile and will be recognized. If they don’t feel that way, it becomes just another job to them and that contributes to eroding the culture.

#3. The competition for top talent is extremely high, so companies must stand out to attract and retain desirable employees. Having a solid culture that is appealing to the best prospective employees helps you stand out among your competitors.

I strongly believe that good leadership is critical to achieving and maintaining a desired culture. Leaders must reinforce, not ruin, their company’s culture. Do you agree?

If you’re interested in learning more, access our Master Class “How Leaders Reinforce, Not Ruin, Company Culture” in our online Leaders Edge Academy. It’s free until the end of February 2024.

You’re guaranteed to pick up a few nuggets to help you create and sustain the kind of culture that reinforces your company’s long-term success—and yours, too.