As most of my followers know, I host The Leadership and Learning Podcast that features a leadership-related conversation with an industry or subject matter expert.
Today, I feel compelled to emphasize the importance of the messages in Episode #85 – Reputation Management and Crisis Communication with Bill Coletti.
Why? Because the majority of leaders do not have a strategy in place for managing a crisis. As a result, they are slow to react (often it’s too late) and can put their reputations at risk.
Slow reactions can be avoided by practicing a strategy I call situational learning.
Learn to avoid or prepare for future crises by studying realistic, problematic situations today.
Here are two suggested ways to accomplish this:
My guest in Episode #85 is Bill Coletti, a global crisis communication and reputation management strategist’s. His best practice for anticipating a crisis is this: When you get your leadership team together at a regularly scheduled meeting, pull out a newspaper and/or trade publication, find a crisis described, and ask, “What would we do if this had happened to us?” Listen to the 26-second audio clip here.
Listen to the entire episode on your favorite podcast platform or here on our website.
Another best practice was shared in Episode #2 by guest Tom Corrick, retired CEO of Boise Cascade. He suggested looking in the Wall Street Journal for articles in which everything went wrong. By discussing the situations described, you and your team can experience a leadership disaster without actually having to live it. Listen to the 16-second audio clip here.
Listen to the entire episode with Tom Corrick on your favorite podcast platform or here on our website.
A crisis looms around the corner every day, often putting your reputation in danger. You may not know which corner, but it’s coming, so be ready. These additional resources can help.