Host Randy Goruk’s guest on this episode is Randy Lyman, an entrepreneur, emotional mastery expert and author.
Mr. Lyman discusses his journey from a left-brain, business-focused background to incorporating emotional intelligence into his leadership style. He emphasizes the importance of self-awareness, emotional regulation, and building long-term relationships.
He highlights the need for leaders to be vulnerable, ask for input, and create a respectful, cohesive team environment. He shares practical tips, such as using body language awareness and encouraging team members to express their ideas.
Lyman also stresses the significance of values and morals in business, which can provide a competitive advantage and foster a positive company culture.
In this episode you will learn:
- How emotional intelligence has changed the way leaders approach their teams and their business.
- The role of self-awareness in building long-term customer relationships.
- How leaders can improve their ability to read non-verbal cues from their teams.
- The biggest mistakes leaders of sales teams make.
- What gives a sales team the edge in a competitive distribution landscape.
- Advice for a new sales manager trying to develop a high-performing team.
- What it looks like when an emotionally intelligent sales culture is thriving within a company.
- The trends that will shape the future of sales in distribution over the next 5 years.
- The value in investing in listening and coaching.
Resources

Randy Lyman
Entrepreneur, emotional mastery expert and author