Red Nose Day is a campaign dedicated to raising money for children and young people living in poverty by simply having fun and making people laugh. Learn more here.
The organizers and people involved believe in a just world free from poverty and use the power of entertainment to create positive change in the world.
A very good cause, please donate if you can.
However, let’s look a little closer for a leadership nugget or two.
Red Nose Day is a classic focal point. If you’ve heard me talk about focal points before, you may recall that focal points have 3 – key elements:
1. They’re easy to understand.
2. They’re easy to remember.
3. Everyone feels as they can contribute to its success.
I repeat, Red Nose Day is a classic focal point.
A focal point is a communication strategy that can be created and designed around a variety of organizational needs dedicated to create awareness and positive change. As an example; profitability, sales, productivity, innovation, safety, customer service, customer satisfaction, team unity and the list goes on.
My leadership tip for you this week is to challenge you to identify a need within your area of accountability that needs some attention, then create and implement a focal point around it.
Here is a 3 – step approach to help you get going.
1. Say to yourself, as a team we are average to below average in the area of ______________. If we improved our attention and focus we would become great, and the results would be ____________. (easy to understand).
2. Identify the 1 to 5 key components essential to achieve success (remember: everyone on the team must feel they can contribute).
3. Theme the focal point … in this example, you could call it ‘Good to Great.’ (easy to remember).
There are other approaches as well, but to ensure success, your focal point must contain the 3 – key elements mentioned.
You can create a focal point to rally the troops on almost any topic … I know, because I’ve done it and have helped others do it as well. I will also wager that you don’t have to look too hard to identify a need for a focal point in your organization. Let me know if you need a little help.