If you heard it or read a transcript, it’s clear that he did a memorable job of living his vision.
Similar to John F. Kennedy in 1961 when he articulated the vision of; “I believe this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth.”
As it relates to business, for me, vision is all about the leader’s long term desired outcome for an organization. It will usually contain the who, the what, the how, the promise and a geographic focus.
Unfortunately so many business leaders craft a vision that their organizations don’t get excited about. So, why is that? Why do so many employees give you the ‘deer in the headlights’ look or shrug when they’re asked about their organizations vision?
Maybe it’s just not a very exciting vision … maybe it’s confusing or too generic?
My leadership tip for you this week is to evaluate your organizations vision statement. In doing so, ask yourself these ‘gut check’ questions:
Does it contain the who, the what, the how, the promise and a geographic focus?
Do you articulate it with passion every chance you get?
Can your entire team articulate it when asked?
Is your entire team excited about the future?
Are your objectives in alignment with achieving the vision?
Are your actions always consistent with achieving the vision?
Are your decisions always consistent with achieving the vision?
If you answered ‘no’ to any of these questions you are missing an opportunity to engage your organization and you may want to consider revising or clarifying your vision during this fall’s planning cycle.
Martin Luther King Jr. was a leader with vision, passion, commitment and consistency of purpose … a great leadershipstandard to strive for.
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