We often think we know what we’re doing and hurriedly go out and execute-without ever putting our plans in writing. Yes, sometimes things work out. But often they don’t.
Make certain you commit to your business plan by writing it down.
Here’s why. A written plan helps you:
Ensure all pieces fit together.
Allow for input and buy-in from others.
Foster increased commitment and accountability.
Organize your thoughts in advance of your actions so you can set priorities.
Identify “landmines” in advance and design ways to avoid them.document a defensible business case to support requests for resources.
Achieve consistency across territory lines when multiple locations are involved.
Provide a yardstick for measuring results and a basis for celebration.
Substantially increase the probability of your company’s success.
Avoid creating an “on the shelf”‘ type of plan-you know, the kind that just sits there. Instead, make your plan a living, breathing roadmap that guides your organization and provides everyone with a solid basis for decision making. That way, as market conditions change, you can always modify your plan to adapt to new situations.
Stable companies, big and small, are stable for a reason; they put their business plans in writing.