Yesterday, I presented to a group of meeting professionals in Phoenix about developing an innovative mindset. I aimed to stimulate their thinking and plant seeds of creative thought on why that’s important and valuable.
My message was this: When we get busy, thinking creatively and inventively become the last things on our minds. Typically, we revert to what we know or feel comfortable with.
I made the case that developing an innovative mindset is critical to achieving long-term success for these five reasons:
- Innovation can change the rules of the game.
- Innovation solves problems.
- Innovation meets opportunity.
- Innovation adds value to clients and organizations.
- Innovative companies are industry leaders.
Gauge the amount of creativity and original thinking that comes from your team, then ask yourself, “How can I help each team member adopt an innovative mindset?”
To help them become more innovative, encourage your team to apply these behaviors:
- Become more observant.
- Become more curious.
- Become more obsessively reflective.
- Become aggressively persistent.
- Measure results so innovative changes are visible.
Consider management guru Peter Drucker’s advice: “An established company which, in an age demanding innovation, is not able to innovate, is doomed to decline and extinction.” In today’s business climate, we’ve certainly seen proof of this!