As some of you who may have heard me speak before, I consider ‘stump speeches’ as a viable communication strategy.
I was asked then by one of the attendees why I felt so strongly about the importance of developing stump speeches.
My response was five words … ‘clarity and consistency of message’.
Leaders who don’t communicate a consistent message to their employees are headed for trouble. Credibility is impacted and a culture that lacks trust and understanding sets in alongside the rumor mill and its partner ‘disengaged workforce’.
To be effective, stump speeches also need to be concise. It’s much easier to be clear and consistent when you are concise.
My leadership tip for you this week is to have you identify 1 or 2 key areas of your business where a clear, concise and consistent message is important to deliver. Then create a 25-word maximum stump speech around it.
A few examples of key areas could be:
- Customer Service.
- Or choose a topic that your organization is having difficulty with.
Your stump speech could be created to:
- Communicate what is happening and / or has happened.
- Communicate your expectations.
- Seek a commitment to any change.
- Communicate next steps for something important.
- Celebrate a milestone.
Over the years, we have challenged a number of our clients with using stump speech as a communication strategy.
It seems a little awkward and cumbersome at first, but once the message is mastered, you will achieve clarity and consistency of message … then, fantastic results.