I was recently asked, ‘how do I attract good people to our company?’ Some industries are challenged to find people to work at all, hence the problem. This complex topic deserves more than a few hundred words to address, so I’ve provided a link to a short audio clip from a presentation I did on this topic. It covers the number one action every company must take to attract good people to their organization. Listen to it here.
Attracting them is one challenge. Keeping them is quite another.
Don’t be content with employee satisfaction. Strive for employee engagement by creating an environment everyone wants to be part of.
Satisfied employees are good, but being only satisfied can be trouble, too. Let’s look at the difference between an engaged employee and an employee who’s simply satisfied.
I define employee engagement as the extent to which employees feel passionate about their jobs, are committed to the organization, and put discretionary effort into their work. As a result, these people are working very, very well together.
More than that, they’re excited to be with each other. They’re working in harmony. They’re productive. They’re creative. They get things done. They’ve created a great place for people to have a career.
I define employee satisfaction as being the extent to which employees are happy or content with their jobs and work environment.
Well, I know a lot of employees who feel satisfied. They’re satisfied because they’re getting paid for doing very little. They’re happy to do nothing. They’re not very productive and don’t seem to care, but they’re still satisfied. They like to be left alone. They prefer to have the freedom to do whatever they want. So they’re highly satisfied.
As a leader, in addition to attracting the best talent to your organization, you want to create an environment in which people are engaged and satisfied. This will ensure you attract the best available talent then keep the ones you do get.